JOURNAL OF SHANDONG UNIVERSITY (ENGINEERING SCIENCE) ›› 2017, Vol. 47 ›› Issue (2): 71-79.doi: 10.6040/j.issn.1672-3961.1.2016.099

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Exploring user interest expansion method for recommendation

WANG Xin1,2, LU Jingya2, WANG Ying2*   

  1. 1. School of Computer Technology and Engineering, Changchun Institute of Technology, Changchun 130012, Jilin, China;
    2. Key Laboratory of Symbolic Computation and Knowledge Engineering of Ministry of Education, Jilin University, Changchun 130012, Jilin, China
  • Received:2016-03-01 Online:2017-04-20 Published:2016-03-01

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Abstract: An approach of user interest expansion was presented and applied into personal recommendation system, the basic idea was to make some statistics on user's browsing log and clicking log, the user's interest was roughly modelled. The associated relationship from the text similarity, the relevance of language model and potential semantic relationship between the directions of user interest was analyzed, the interest groups using community detection method was identified, the user's interest was enriched appropriately in the same group. By experimental analysis, the impact of user's interest expansion on click rate in personalized recommendations was observed. The click rate had nearly doubled growth.

Key words: personalized recommendation, Infomap search algorithm, interest expansion, map equation, communities detection

CLC Number: 

  • TP391
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