Abstract:

The fundamental  and one of the most important factors which influence long-term investment of  stocks, is a vital tool for  investors to evaluate the prospects of listed companies. This paper presents a comprehensive assessment based on the fuzzy analytic hierarchy process(FAHP) to set up a long-term stock investment model from the aspect of macro-economy, industry, and listed-company, which could provide the majority of stock investors with a more objective and effective investment strategy. The result of the example proves the validity of model and method.

Key words:  stock investment, the value of investment, FAHP, fundamental analysis