JOURNAL OF SHANDONG UNIVERSITY (ENGINEERING SCIENCE) ›› 2015, Vol. 45 ›› Issue (3): 43-47.doi: 10.6040/j.issn.1672-3961.0.2015.029

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Research on coordination of agricultural product supply chain under product circulative characteristics

QIN Fenghua1, HU Hongchun2, LIU Zhaoqi3   

  1. 1. Business School, Shandong Jianzhu University, Jinan 250101, Shandong, China;
    2. Staff Development Institute of China National Tobacco Corporation, Zhengzhou 450008, Henan, China;
    3. School of Mangement, University of Jinan, Jinan 250022, Shandong, China
  • Received:2015-02-02 Revised:2015-04-29 Published:2015-02-02

Abstract: Stackberg game model of two level agricultural product supply chain was founded in which the supplier was the leader, the retailer was the follower. Based on sales prices, sales volume and freshness, the optimal decision-making of agricultural product supply chain was analyzed on the assumption of two situations-noncooperation and cooperation. The results showed that the noncooperation had higher prices, lower freshness, less sales volume compared with cooperation. The total optimal profit of supplier and retailer in noncooperation situation was lower than that in cooperation situation. The good performance of the supply chain coordination was verified by the numerical simulation.

Key words: Stackberg gaming, supply chain coordination, optimal decision-making, contract coordination, agricultural product supply chain

CLC Number: 

  • F272
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